About the Show

LICENSING JAPAN is the premier international licensing trade show for characters and brands. Annually held in Japan, the world's 2nd largest licensing market, the show will be the ideal venue for you to effectively launch and appeal your characters and brands to potential licensees and partners. Exhibiting at LICENSING JAPAN will strengthen your business!

Exhibitors' Comments

(Excerpts from the previous show in 2019)


Through LICENSING JAPAN, we had great response to our new properties such as sports related IP's. We had many inquiries from various industries and expect more than JPY 100 million orders.


We regard LICENSING JAPAN as the biggest business opportunity for our business expansion. We could see visitors of many categories such as product planner, event planner from food industry, gift manufacturers, etc. We had 570 active business meetings during the show and expect JPY 10 million orders.

ARTOY CO., LTD. (Korea)

We had 30 fruitful meetings during the show. 6 out of them were very hot and are expected to achieve big business soon. We are very satisfied with the results of the show, and will surely come back for the 2020 edition.


UP! CONTENT CO. (Brazil)

We set up around 10 appointments through online business matching system provided by Show Management. Most of them were very fruitful and will become the real business in the near future. We are very satisfied with the show results since we could meet many manufacturers, retailers, and agents who were interested in our character "Bubu."

Exclusive Support Services

Online Directory

Your company name and products/services/technologies in detail will be listed on the “Exhibitor & Product Search”, which has a large number of accesses from industry professionals.

Web Pages/E-mails Featuring International Exhibitors

Web pages featuring international exhibitors are created and e-mail promotion is conducted to exhibitors from Japan and all over the world.

Media Exposure

Show Management publishes press releases regularly and the show is often covered in various media including TV news, internet news, industrial newspapers, etc.

Banner/Poster Advertisement

Show Management also helps exhibitors arrange business interpreting services. Preparing local language speakers at your booth is highly recommended.

● Contact Show Manager for other services:
VISA support service, Exhibit consulting services, Introduction services for Constructors, Interpreter/translation companies and Freight forwarders etc.

Exhibit at LICENSING JAPAN to expand your business!

Contact Show Management for more information!

  • Brochure
  • Participation Cost
  • Exhibitors/Visitors List
  • Available Booth Location